Welcome to Bike Treads


Swindon's Premier Independent Motorcycle Service Centre and Motorcycle Dealer for Royal Enfield, Benelli, Royal Alloy, Lambretta, Italjet, Sym & Keeway.

We first opened our doors in 1987, situated just 5 minutes from the town centre. Originally, as a specialist tyre fitting centre. We started as a family run and owned business with a passion for all things motorcycle, this passion is carried across in our standard of work. Then in 2018 with an infusion of new blood along a dedicated and unparalleled focus on customer service through hitting the highest expectations, we are evolving into a multi-brand outlet and are delighted to offer a new range of flagship brands through Bike Treads Motorcycle Centre and Royal Enfield Swindon.

 As a specialist Royal Enfield service centre we can cater to both the modern and classic bikes out there with the accessory and merchandise range available in-store and a fleet of demo bikes to test-ride.

Of course, since 1987 we have grown considerably and with a workshop team of four trained mechanics, each having specialist knowledge and abilities exceeding a combined total of 110 years experience working on all makes and models of bike, from 50cc scooter to full track-based superbike and everything in-between. We are a professional, knowledgeable, dedicated and unmatched motorcycle tyre fitting centre and proudly able to state 'The South-West's largest independent 2-wheel tyre & MOT test centre' with customers traveling from all over with our enviable reputation and proven expertise. We cater for all-model repairs and servicing with an insurance approved accident repair centre and a very well equipped workshop. We will happily supply and fit a vast array or consumables and accessories held within our shop range or with our large range of suppliers.

Back in 2015 we were Swindon's only SYM and KEEWAY learner-legal motorcycle and Scooter dealer with the widest range of 50cc and 125cc scooters available to see locally. Back in early in 2018 we were pleased to announce a new range in store as officially appointed dealers for ROYAL ENFIELD  making us a hotspot for retro, classic and modern riders. Now in 2020 we have access to nine brands and around 120 bikes on site in our showroom at any one time.

Along with our dedication to customer satisfaction and our focus on the quality of our work we wish to convey our thanks to all our loyal customers who rely on us to keep them safely on the road.

Please remember, we are all bikers here and enjoy the ride as much as you - so come in and have a chat!

We have a comfortable seating area, Coffee machine and cold water dispenser available free of charge along with a range of bike magazines and a free copy of motorcycle monthly available to each customer. You are welcome to sit in store and listen to the DAB radio or hang-out with your mates whilst we work on your bike and arrange that next group ride-out!

When we aren't working on your bike you will find us out and about at the local bike meets and rallies or riding one of our amazing showroom demo models to get these iconic brands into the public eye. Why not take a demo ride whilst we work on your bike? Others have and are now riding about on something new!

We are everything about 2 wheels, with the passion, expertise, ability and enthusiasm, we love what we do!

Bike Treads is the trading name of Biker Emporium LTD. Co registration no: 09540267, Vat no 284569750

For full 'Terms & Conditions', Privacy Policy and our Delivery & Returns statement please to our individual policy documents within the website


Bike Treads Motorcycle Centre

Kennedy Drive, Eldene,

Swindon, Wiltshire,


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